Using WordPress to Develop an SEO Friendly Business Website

Follow these simple and useful tips that can help you in using WordPress to develop an SEO friendly business website. You may be a web developer San Jose with enough experience in the field and want to create a business site for your company or another business. You could have chosen WordPress platform to create the same.

WordPress as a platform can help you design a business website or a blog as needed. It is a highly flexible easy-to-use CMS platform mainly used for creating blogs for websites. Now websites are being developed using this open source platform. With a variety of themes, plug-ins, and add-ons, you can improve appearance, add features and functions, and customize your business site with ease and in an SEO friendly manner. Here are some simple tips before starting a WordPress website design and development.

Choosing WordPress for your Business Website
Download the latest WordPress release from wordpress.org, unzip, follow the instructions as it is there in the WordPress site, and upload the files in the location on the web server wherever necessary.

Selecting the Right Theme
As a WordPress website developer, you may know that there are thousands of themes available. You may have the option to choose free and premium (paid) themes. You could be confused in selecting the right theme for your business. Have a look at the competitor sites and select a good theme that can convey the marketing message effectively. The theme should be unique and impressive, and it should match with the logo and the business.

Building Static Pages for Your Website
Business websites usually come with a series of static pages that are linked from top navigation of the site. These pages include home, about us, services (or products), testimonials, and contact us. Identify your business needs and build pages accordingly.

Adding Content and Images
For an SEO friendly site, content and the keywords used to be considered. Always add unique, informative content for your website. Present information in such a way it should be readable and convey the message effectively. When it comes to images, you just need to click upload/ insert button and add images wherever needed. Always add optimized and page relevant images to make site both user-friendly and SEO friendly.

Using SEO Plug-ins
There are a number of SEO related plug-ins that can be used to make your business website SEO friendly. Commonly used are Google XML Sitemaps for creating XML sitemap, All in One SEO Pack for modifying page titles, meta description and meta keywords, SEO Friendly Images for adding alt and title tag for images, and Platinum SEO Plug-in for 301 redirects.

Choosing a professional web development firm can help you get WordPress website design and development services customized to the unique needs of businesses.

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