Responsive web design is a modern approach in website design in which sites are created with optimal viewing across various devices ranging from desktop computers to mobile phones. Responsive design allows your site to have a mobile presence without changing the URL. It allows server to send the same HTML code to all devices, and CSS media queries are used to determine how a page is rendered on a device and adjust accordingly. In other words, it helps website to have the same set of URLs when viewed in desktops, laptops, iPads, iPhones, and also in various mobile devices.
Responsive Design - Beneficial for SEO
Responsive website design is beneficial for an SEO friendly site with mobile versions. It benefits both users and search engines. Web designers and web developers have to consider a platform that meets the needs of both desktop and mobile users when creating sites. Google recommends using responsive design when creating smartphone optimized websites.
Nowadays, more and more people depend on mobile devices as a means of surfing the Internet. Websites should be created in such a way it should be user friendly when viewed in such devices. It should be mobile friendly, otherwise people may find difficult in navigating the site and may leave quickly. With responsive design, it is easy to read and navigate with a minimum of resizing and scrolling. There will be increase in number of visitors to your mobile site. This helps website to have more mobile traffic and maximum conversions, which in turn helps increase in leads and sales for businesses.
Usually sites will be designed with one URL for desktops and another URL for mobile devices - example.com for desktops and m.example.com for mobile. A single URL for all devices makes it easier for users to share, link and interact with the content. From SEO point of view, this helps Google algorithms to index unique URL all times. Traffic won’t get split. Crawling efficiency is improved. No redirection is required, which reduces page loading time when viewed in different devices.
Selecting the Right Company for Your Website Needs
There are many professional web development companies in various locations in California including San Jose, Silicon Valley, Alviso, Milpitas, Palo Alto, Santa Clara, and Sunny Vale. Such companies provide a range of services including website design services, flash and graphic design, mobile applications, e-commerce solutions, Internet marketing, and SEO services. Such firms adopt latest techniques and technologies including responsive web design in creating sites. Selecting the right web design company can help you meet your website requirements as needed.
Article Source: http://goarticles.com/article/What-Is-Responsive-Web-Design-and-How-It-Benefits-SEO/7065635/
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