Tuesday 8 October 2013

3 important things in ecommerce website design to maximize sales

This article explains three important things to consider in ecommerce website design to maximize sales. Your online store is the prime focus of your online business. It is open 24/7 even if you are not available. It can help you reach global market without any cost. An effective website can make your dreams come true. Many factors to consider in creating a website of such kind. Included here are theimportant points that cannot be avoided when designing and developing an ecommerce site to increase sales.

Create an user friendly website

An user friendly ecommerce website design is nothing but making the site friendly to users. This involves mainly three concepts - appearance, functionality, and navigability. When talking about appearance, your web site should come with attractive designs, simple layouts, easily accessible buttons, quality images, and so on. Logos should be designed in such a way it should market your brand and business effectively.

Functionality is another important thing to consider when building a successful site. Whatever the functionalities and features in the site, it should be working efficiently without any broken links or links to inappropriate destination. Buttons, links, and other elements should work accordingly. Navigation is a critical part that should be taken seriously. Users should be able to navigate the site without any breakups. A search box can be included in all pages to search products and other items needed.

Make your site search engine friendly

Right from the beginning an ecommerce site needs to be SEO friendly to make it visible in search engines and to increase website traffic. Your site navigation should be understandable by users and easily crawled by search engines. SEO friendly URLs are important for product pages, categories, and other pages that the search engine needs to be crawled. An XML sitemap can be included so that all needed pages will be indexed quickly.

Make your website fast loading

It is important for an ecommerce website to load as fast as possible. This can be achieved by using optimized images, minimizing the use of flash files, compressing JavaScript files, avoiding frames, and so on. If not loading fast, users may think that the website is not functioning properly and may not navigate further. They inturn will search for some other site to buy product of same kind.

Follow these tips to make your ecommerce website design a successful one and to maximize sales. Hiring a professional web development company can help businesses get ecommerce sites designed in a professional manner by including latest updates in web technology.